Frequently Asked Questions.

1. What is the Corporate Poetry Method™?

The Corporate Poetry Method™ is our signature 4-pillar framework that helps service businesses create emotionally intelligent marketing. We focus on your Emotional Origin, Client Emotional Journey, Emotional Intelligence Process, and Emotional Legacy to build authentic brand connections that drive results.

Traditional marketing focuses on features and logic. Emotional marketing taps into the psychological motivators that actually drive purchasing decisions. Research shows that people make decisions emotionally and justify them logically—we help you connect with both.

3. Do you work with startups or established businesses?

Both! We specialise in working with tech startups under 100 employees (especially those with CMOs) and established service businesses looking to deepen their market connection. Our sweet spot is companies ready to move beyond generic marketing tactics.

4. What's included in your pro bono services for nonprofits?

We set aside hours each month to provide completely free brand positioning strategy, messaging frameworks, content strategy, media training, and marketing audits to registered nonprofits, charities, and NGOs. B-Corp certified social enterprises receive 50% off all services.

5. Do you work with Singapore-based companies remotely?

Yes! While we're based in Taipei, we serve both the Singapore and Taiwan markets and work seamlessly with remote clients. We also travel to Singapore for in-person workshops and strategy sessions when needed.

6. How long does a brand strategy project typically take?

Our Brand Foundations workshops take 1-2 weeks, Brand Articulation projects run 4-6 weeks, and comprehensive Brand Activation strategies take 8-12 weeks. Timeline depends on your specific needs and how quickly you can provide feedback during the process.

7. What's the difference between your workshop tiers?

• Brand Clarity: Conducted online - it’s designed to bring clarity to your brand’s identity and build a solid foundation.

• Brand Activation: In-person 6-hour brand strategy workshop with implementation roadmap.

• Brand Legacy: In-person Full marketing strategy with ongoing support and optimization

8. Can you help with media training for our leadership team?

Absolutely! Media training is one of our core services. We help CEOs, founders, and spokespeople communicate with confidence, handle difficult questions, and deliver your brand message authentically across all media channels.

9. How do you measure the success of emotional marketing strategies?

We track both emotional engagement metrics (brand sentiment, message resonance, audience connection) and business results (lead quality, conversion rates, customer retention). The goal is marketing that feels authentic and drives measurable growth.

10. Do you offer ongoing marketing support or just one-time projects?

We offer both! You can work with us on specific brand workshops and strategy projects, or engage us for ongoing marketing retainers (3-12 months options available) where we provide continuous strategic support, content guidance, and campaign optimisation.