Every industrial revolution has separated the adapters from the obsolete. The AI revolution will be no different.

The brands that recognise Marketing EQ as a CEO-level strategic priority will join the elite group achieving +910% growth. Those that treat it as a marketing department tactic will struggle to remain relevant.

The choice is clear: evolve or become extinct.

As marketers in the AI age, we have the opportunity to drive the most important transformation in business history – the shift from rational-only organisations to emotionally intelligent enterprises.

The research has shown us the path. The tools exist to implement it. The only question is whether we have the courage to lead the evolution.

The future belongs to the emotionally intelligent. The time to build that future is now.

Marketing EQ is your brand's ability to recognise, understand, and respond to the emotional motivators that drive customer behaviour. It's the systematic measurement of how well your marketing connects with the deeper human needs behind business decisions.

Just as IQ measures cognitive intelligence and personal EQ measures emotional intelligence in individuals, Marketing EQ measures emotional intelligence in brand communications and customer experiences.

Marketing EQ predicts business growth because it measures what actually drives purchasing decisions: emotional connection.

For decades, B2B marketing operated under a simple assumption: business buyers make logical decisions based on features, specifications, and ROI calculations. We filled our content with corporate jargon, technical details, and rational value propositions, believing that "professionalism" meant stripping away human emotion.

That era is over.