Introducing Marketing EQ: The Missing Metric That Predicts Business Growth

Marketing EQ is your brand's ability to recognise, understand, and respond to the emotional motivators that drive customer behaviour. It's the systematic measurement of how well your marketing connects with the deeper human needs behind business decisions.

Just as IQ measures cognitive intelligence and personal EQ measures emotional intelligence in individuals, Marketing EQ measures emotional intelligence in brand communications and customer experiences.

Marketing EQ predicts business growth because it measures what actually drives purchasing decisions: emotional connection.