Marketing EQ is your brand's ability to recognise, understand, and respond to the emotional motivators that drive customer behaviour. It's the systematic measurement of how well your marketing connects with the deeper human needs behind business decisions.

Just as IQ measures cognitive intelligence and personal EQ measures emotional intelligence in individuals, Marketing EQ measures emotional intelligence in brand communications and customer experiences.

Marketing EQ predicts business growth because it measures what actually drives purchasing decisions: emotional connection.

For decades, B2B marketing operated under a simple assumption: business buyers make logical decisions based on features, specifications, and ROI calculations. We filled our content with corporate jargon, technical details, and rational value propositions, believing that "professionalism" meant stripping away human emotion.

That era is over.