Brand Marketing Consultancy

The Corporate Poetry Method™: B2B Emotional Marketing That Builds Brand Advocates

Marketing EQ Services That Build Human-Centered Brands

Transform Your Brand Story with Emotionally Intelligent Marketing

Woman smiling outdoors, wearing a green blazer, with palm trees and greenery in the background.

Creator of The Corporate Poetry Method™

I created The Corporate Poetry Method™ because now more than ever, we need human-centered brand building. AI has enabled many to become entrepreneurs, but the content is saturated with homogeneity—every social media post and website sounds the same.

The Corporate Poetry Method™ combines emotional intelligence and Marketing EQ to address every customer touchpoint, so every moment becomes a moment to woo them. It's developed using research from Harvard Business Review, LinkedIn's B2B Institute, and Carat.

After more than 15 years of helping Fortune 500 companies, multinationals, and unicorns tell their stories across Singapore, Hong Kong, and Taipei, I created this proprietary methodology to help ambitious brands especially B2B service brands conquer the sameness that plagues the industry and stand out in this modern age of AI.

— Angela Lau, CEO & Founder, The Corporate Poets Dept

The Science Behind Emotionally Intelligent Marketing

The Corporate Poetry Method™ is built on compelling research from Harvard Business Review, LinkedIn’s B2B Institute and Carat, that proves the power of human-centered marketing. Studies show that emotions drive 95% of all purchasing decisions, yet most B2B brands still rely on purely logical messaging.

B2B marketing strategies that incorporate emotional intelligence deliver 7X greater business impact. When customers feel emotionally connected to brands, 71% increase their purchases by 2X, while 81% become active brand advocates who recommend to family and friends. These emotionally connected customers prove 52% more valuable than traditionally satisfied customers, driving sustainable growth through authentic relationships.

A dark purple background with a text box in the center containing the message: "Emotions is your moat. B2B marketing strategies that uses emotions drive 7X more business impact". The source is cited at the bottom as "B2B Institute: Why B2B marketing needs more emotions."
A dark purple background with a message in the center stating, 'Emotions Sell.' below it, in large text, says '71% of emotionally connected customers 2X their purchases' with a source citation at the bottom referencing Harvard Business Review and the new science of emotions.
A dark purple infographic with text stating that 81% of emotionally connected customers become brand advocates and recommend to friends and family, citing Harvard Business Review as the source.
A dark purple background infographic stating "Emotionaly connected customers" with a statistic that says "52% more valuable than traditionally satisfied customers" and a source note from Harvard Business Review.