Stop Competing On Price

Start Winning On Purpose

Transform your B2B brand from a commodity into an emotional connection that drives 7x business impact and commands premium pricing.

Early bird discount if you book during the month of August

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Early bird discount if you book during the month of August 〰️

The Opportunity Hiding In Plain Sight

While your competitors fight over features and pricing, the real battle is being fought on emotional territory.

Infographic with various abstract shapes and icons illustrating data about emotions influencing buying behaviors, customer engagement, brand advocacy, and business impact.

Your prospects are human beings who make decisions with their hearts first, then justify with their heads.

Introducing The Corporate Poetry Method™

Infographic with three columns labeled Clarity, Curiosity, and Craft, each with paragraph descriptions underneath.

The methodology that transforms B2B brands from commodities into compelling stories that resonate, convert, and build loyalty.

What You Will Walk Away With

This isn't theory. It's a hands-on, intensive workshop that gives you immediately actionable strategies and frameworks.

A teal-colored slide titled "Messaging That Converts" with three bullet points. The first bullet point, with a checkmark, says "Headlines that stop prospects in their tracks." The second bullet point, also with a checkmark, says "Stories that create emotional connection." The third bullet point, with a checkmark, says "Calls-to-action that drive immediate response."
Slide titled 'Go-To-Market Implementation' with three bulleted points, each with a red checkmark next to it. The points are about real-time brand identity activation, content strategy alignment, and measurement framework to track success.
A graphic with the title 'Market Differentiation,' listing three tips: Develop your brand’s unique emotional identity, connect meaningfully with audience using emotive language, stand out in the crowd and differentiate your brand, with check marks next to each point.
A presentation slide titled 'Your Brand Clarity Blueprint' with three key points listed, each accompanied by red check marks. The points are: 'Distinctive positioning that separates you from competitors,' 'Emotional messaging framework that resonates with your audience,' and 'Clear value proposition that justifies premium pricing.' The background is teal, and the text is in white and pink.

Meet Your Trainers

A woman standing outdoors surrounded by green foliage, wearing a green jacket with purple accents and dark jeans, smiling.

  • With 15 years in communications, I’ve developed a sharp lens for what makes brands resonate. My work spans strategy, storytelling, and emotional insight.

    Creator of the Corporate Poetry Method – A brand-building approach rooted in emotional motivators, backed by Harvard Business Review research.

    Built for Asia – Deep expertise across Singapore, Hong Kong, and Taipei, shaping Fortune 500 brands from both agency and in-house perspectives.

A young woman with blonde, wavy hair smiling and posing with her right arm resting on her shoulder, wearing a sheer black long-sleeve top.


  • With 20+ years in marketing across the US, APAC, and the Middle East, I bring full-funnel expertise across brand, digital, and growth.

    Brand + Growth Leader – A rare hybrid of strategic brand thinking and performance marketing, built across tech (both B2B and B2C), lifestyle, and commerce.

    Global POV, Asian Depth – Silicon Valley-trained (SF & NY) with deep regional expertise — built for Singapore’s competitive market and tailored to help Asian brands scale globally.

Ready To Transform Your Brand?

Information about September bookings, including a 3-hour intensive program for $7,997. There is a call to action to 'Secure Your Spot' with an arrow pointing to the right.

Secure your spot below today.

Early bird bookings in the month of August enjoy $500 off.

Want To Explore First?

Download The Corporate Poetry Method™ workbook and learn how to build an emotionally intelligent brand.

Join the bootcamp when you're ready.

Book cover titled "The Corporate Poetry Method™" with colorful geometric shapes and the subtitle "Brand Story Workbook" and the website "thecorporatepoetsdept.com".